Last Updated: 16th October 2024
At Eden Metrics, we are committed to protecting your privacy and ensuring that your personal data is handled securely and responsibly. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website (edenmetrics.com) or interact with our services.
1. Who We Are
Eden Metrics Ltd is a business automation and optimisation company. Our registered office is Sparkhouse, Enterprise Building, Rope Walk, Lincoln LN6 7DQ.
2. Information We Collect
When you interact with our website, we may collect the following types of data:
2.1 Information You Provide to Us
- Contact Forms & Enquiries – When you contact us via our website, we collect your name, email address, phone number, and any other details you provide.
- Account Registration – If you create an account, we collect login credentials and relevant business details.
- Subscription & Newsletter Sign-ups – If you opt-in to our newsletter, we collect your email address.
- Billing & Payment Information – If you purchase a service, we collect necessary billing details (handled securely via third-party payment processors).
2.2 Information We Collect Automatically
- Cookies & Tracking Technologies – We use cookies and analytics tools to track website usage and improve user experience.
- Device & Browser Data – We collect information about your device, browser, and IP address.
- Usage Data – Information about how you navigate and interact with our website.
3. How We Use Your Information
We use the collected data for the following purposes:
- To Provide Our Services – Process enquiries, onboard clients, and deliver our SEO solutions.
- Customer Support – Respond to questions and provide assistance.
- Marketing & Communication – Send newsletters, promotional materials, and updates (you can opt-out at any time).
- Website Analytics – Improve user experience and website functionality.
- Legal Compliance & Security – Detect and prevent fraud, security threats, or legal violations.
4. Assessments
From time to time, Eden Metrics may invite individuals or organisations to complete surveys, scorecards, diagnostics, benchmarks or other structured assessments (together referred to as Assessments).
This section explains how personal data and submitted information is handled specifically in relation to Assessments, and should be read alongside the rest of this Privacy Policy.
4.1 Information collected through Assessments
When you complete an Assessment, we may collect:
a. Responses to questions, scores, selections and qualitative inputs
b. Professional or organisational information, such as role, industry, company size or operating model
c. Contact details, where you choose to provide them in order to receive results or follow-up materials
4.2 How Assessment data is used
We use information collected through Assessments to:
a. Generate results, summaries, scores or reports for you
b. Provide benchmarking or comparative insights, where the Assessment is designed for that purpose
c. Improve our assessment frameworks, scoring models and analytical methodologies
d. Analyse trends and patterns across aggregated datasets
e. Communicate with you in relation to your submission, where relevant and appropriate
Assessment data is not sold, and is not shared with third parties for their own marketing or commercial purposes.
4.3 Benchmarking and confidentiality
Where an Assessment is described as a benchmark:
a. Individual responses and results are not shared with other participants
b. No organisation or individual can view another participant’s identifiable data or scores
c. Comparisons are made only against aggregated and anonymised datasets
4.4 Anonymised and aggregated reporting
Eden Metrics reserves the right to use anonymised and aggregated Assessment data to produce reports, insights and thought leadership content. When doing so:
a. Direct identifiers are removed
b. Results are presented in aggregate, ranges or grouped formats
c. Reasonable steps are taken to prevent re-identification of individuals or organisations
We will not publish identifiable Assessment results without explicit consent.
4.5 Legal basis for processing
Our lawful bases for processing Assessment-related personal data may include:
a. Consent, where you voluntarily submit information
b. Legitimate interests, where processing is necessary to deliver insights, benchmarks and improvements to our services
c. Contractual necessity, where an Assessment forms part of a client engagement
4.6 Data retention for Assessments
Assessment data is retained only for as long as necessary to:
a. Deliver outputs and benchmarking
b. Maintain the integrity of comparative datasets
c. Support analysis, improvement and audit requirements
d. Meet legal or regulatory obligations
Retention periods may vary depending on the nature of the Assessment and the context in which it was completed.
4.7 Your rights
All rights outlined in section 7 of this Privacy Policy apply equally to personal data submitted through Assessments, including rights of access, correction, deletion and restriction, subject to applicable law and legitimate retention needs.
5. Cookies & Tracking Technologies
Eden Metrics uses cookies and similar technologies to enhance user experience. You can control cookie preferences via your browser settings.
6. How We Share Your Information
We do not sell or rent personal data. However, we may share your information with:
- Service Providers – Third-party partners for payment processing, hosting, analytics, and email marketing.
- Legal Authorities – If required to comply with legal obligations or protect our rights.
- Business Transfers – In the event of a merger or acquisition, your data may be transferred to a new owner.
7. Data Retention
We retain personal data only as long as necessary for business and legal purposes. If you request deletion, we will remove your data unless legal obligations require otherwise.
8. Your Rights & Choices
You have the right to:
- Access Your Data – Request a copy of the personal information we hold.
- Correct Your Data – Update any inaccurate or incomplete information.
- Delete Your Data – Request removal of personal data.
- Restrict Processing – Limit how we process your data.
- Withdraw Consent – Opt-out of marketing communications at any time.
To exercise these rights, please contact us.
9. Data Security
We implement strict security measures to protect your personal data from unauthorised access, alteration, or loss.
10. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for their privacy practices, and we encourage you to review their policies.
11. Updates to This Policy
We may update this Privacy Policy periodically. The latest version will always be available on our website, and we will notify users of significant changes.
12. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
Eden Metrics
Sparkhouse, Ropewalk, Lincoln LN6 7DQ
By using our website, you consent to the terms of this Privacy Policy.